AG James Pushes for Anti-Surveillance Pricing Law

New York – In a bold move to safeguard consumers from the clutches of predatory pricing, New York Attorney General Letitia James has joined forces with a coalition of legislative and labor leaders to advocate for the One Fair Price Package.

The package, a two-pronged approach to combating surveillance pricing, includes the One Fair Price Act and the Protecting Consumers and Jobs from Discriminatory Pricing Act. Both bills seek to ban surveillance pricing in New York, ensuring that consumers are not subject to arbitrary price differentials based on personal data.

‘When New Yorkers place an order online or go to the grocery store, they should be able to trust that they are seeing the same prices as everyone else,’ said Attorney General James. ‘At a time when costs are skyrocketing, we must use every tool available to protect consumers and keep prices down.

Senate Deputy Majority Leader Michael Gianaris echoed these sentiments, stating, ‘We cannot allow corporate abuse of New Yorkers, and that starts by addressing the predatory practice of surveillance pricing.’

Senator Rachel May added, ‘A future where companies use every piece of data they can find to maximize the price each consumer pays is one we must prevent for New Yorkers. My bill would end surveillance pricing and protect consumers from unfair business practices.’

Assemblymember Emérita Torres emphasized the need for transparency in the digital marketplace, saying, ‘New Yorkers deserve to know that the price they see is the price everyone sees. This legislation puts consumers first by stopping corporations’ surveillance pricing and ensuring New Yorkers are not being digitally profiled and financially squeezed.’

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