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Executive Advertising, Inc., Hazardous Waste, MI 1986

Detroit, MI – Executive Advertising, Inc., a now-defunct Michigan company, and two of its executives faced federal charges in 1986 for illegally dumping hazardous waste, a case highlighting the growing concern over environmental crimes in the mid-1980s. The case, brought forth by the Environmental Protection Agency (EPA), revealed a blatant disregard for environmental regulations and public safety.

The investigation began in late 1985 after authorities discovered approximately 100 drums filled with waste inks and lacquers abandoned within a Detroit warehouse. These materials, deemed hazardous waste, were improperly stored and discarded, posing a significant threat to both the environment and the surrounding community. Evidence quickly pointed to Executive Advertising, Inc. and its leadership as being responsible for the illegal dumping.

According to court documents, LaViolette, the company’s vice president and part owner, along with another individual named Reiser, were instrumental in the scheme. A three-count indictment was filed on November 20, 1985, charging the company, LaViolette, and Reiser with violations of the Resource Conservation and Recovery Act (RCRA). The charges included knowingly transporting hazardous waste to an unpermitted facility, treating, storing, and disposing of hazardous waste without the necessary permits, and conspiracy to violate RCRA.

Legal Ramifications

The specific statutes violated were 42 U.S.C. 6928(d)(1) – pertaining to the unlawful transportation of hazardous waste – 18 U.S.C. 371 – covering the conspiracy charge – and 42 U.S.C. 6928(d)(2)(A) – relating to the illegal treatment, storage, and disposal of hazardous waste. These violations carry significant penalties under federal law, reflecting the seriousness of endangering public health and the environment.

Guilty Pleas and Sentencing

Facing mounting evidence, Executive Advertising, Inc., LaViolette, and Reiser each entered guilty pleas to one count of knowingly transporting hazardous waste to an unpermitted facility on January 23, 1986. The plea agreements signaled a willingness to accept responsibility, though the damage had already been done. On April 25, 1986, the court handed down its sentences. Executive Advertising, Inc. was fined $50,000. LaViolette and Reiser each received a sentence of 24 months incarceration, though all but 60 days were suspended. Both individuals were also sentenced to 36 months of probation, 400 hours of community service, and ordered to pay a $15,000 fine.

Key Facts

  • Defendant: Executive Advertising, Inc., LaViolette, and Reiser
  • Location: Detroit, Michigan
  • Date of Discovery: November 1985
  • Type of Waste: Waste inks and lacquers
  • Quantity: Approximately 100 drums
  • Statutes Violated: 42 U.S.C. 6928(d)(1), 18 U.S.C. 371, 42 U.S.C. 6928(d)(2)(A)
  • Company Fine: $50,000
  • Individual Sentence: 24 months incarceration (60 days served), 36 months probation, 400 hours community service, $15,000 fine

This case serves as a stark reminder of the importance of strict adherence to environmental regulations and the potential consequences for those who prioritize profit over public safety and environmental responsibility. The EPA continues to pursue similar cases nationwide, demonstrating its commitment to holding polluters accountable.


Source: EPA ECHO Enforcement Case Database

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