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Wisconsin Motor Bus Co. Fights for Permit, Milwaukee, WI, 1923

It’s a dog-eat-dog world in the city’s transportation scene, and the Milwaukee Suburban Motor Coach Lines just got a taste of the bitter pill. The company’s bid to run 28 double-decker buses between the northeast side and the Washington Park district was put on ice by the city’s Public Utilities Committee.

In a heated hearing, committee members expressed a desire to see the permit application harmonize with an ordinance being drafted by City Attorney John M. Niven. But the real elephant in the room was the Wisconsin Motor Bus Co., a subsidiary of The Electric Co., and its grip on the city’s bus lines.

While the opposition was slight, the discussion quickly turned into a free-for-all, with committee members taking aim at the Prospect-Grand Aves bus line, operated by the Wisconsin Motor Bus Co. It seemed the committee was itching to take a bite out of the company’s market share.

But the real question on everyone’s mind was: what’s the motive behind this sudden interest in regulating bus lines? Is it a power play by the city to gain control over the transportation industry, or just a case of good old-fashioned competition?

One thing’s for sure: the city’s residents are at the mercy of these transportation giants, and it’s up to the city council to make sure their interests are represented. Will the council come down on the side of the little guy, or will the big boys continue to run the show?

The delay in acting on the permit application has left the Milwaukee Suburban Motor Coach Lines in limbo, waiting for the council’s next move. But one thing’s for sure: this isn’t the last we’ve seen of this story.

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